According to YouTube’s Channel Re-Design Beta Blog, TODAY, September 30th, is the day it will officially begin switching all YouTube user channels over to channel design 2.0. So with the new official design switch on the horizon, I went out and found a fantastic designer to customize some new channel background images. If you have not customized your YouTube channel, you definitely want to reconsider. It is wise to keep your branding consistent across all of your online properties. By making good use of a custom background image, you can modify your channel to look like an extension of your existing site(s) and/or profiles. FIRST, check out these absolutely STELLAR YouTube channel designs by Kurt Austin of Catalyst Digital.
This post on YouTube Video Marketing Tips is a continuation of my post from a few weeks ago entitled “YouTube Video Marketing Secrets and Video Search Optimization Tips - Part 2 of now 3.” Today’s YouTube Video Marketing & Optimization Tip Topics are as follows: (1) Analyzing YouTube Insight Statistics — why you need to do it and how to make it easier. (2) Creating Inbound Links to both your videos AND your YouTube Channel. (3) Building YouTube Playlists — the importance of Playlists as a way to expand your audience and gain new fans.
By employing even just a few of these strategies, you’ll end up with more targeted traffic coming to your videos, and therefore more qualified prospects being driven over to your main money site –- whether that be a website, a blog, or simply a landing page for an affiliate product you are promoting.
YouTube announced today that its Channel Design 2.0 will come out of beta and officially take effect site-wide on July 15th. Users have been able to try out the new design since April 16th, and YouTube’s Product Management team has been sharing progress and gathering feedback on their dedicated channels beta blog. But hey, while change can be uncomfortable at first, this is in many ways good news.
This post on YouTube Video Marketing Secrets is a continuation of last week’s post entitled “YouTube Video Marketing and Optimization Tips - Part 1 of 3″ in which I publicly share my critique of YouTube user Mike Stokes’ YouTube Channel. Today we are going to cover Adding Friends and Gaining Subscribers on YouTube, NoFollow & DoFollow links within YouTube, and posting YouTube videos as responses to other highly-viewed videos in your niche as a way to expand your audience and gain new fans.
A YouTube marketing strategy is now CRUCIAL to include as part of any business’s overall online marketing plan…And for a number of reasons: 1) Lead Generation and List-Building Tactic, 2) Search Engine Optimization (SEO) 3) Viral Video Distribution Potential and 4) Social Media Networking Benefits. Let Julie Perry get you started with some FREE insider tips from her YouTube Secret Weapon 3-Part DVD Course.
Yesterday, American entrepreneur, Dallas Mavericks’ owner and HDNet CEO, Mark Cuban, referred to YouTube as “a disaster waiting to happen.” More specifically, Cuban was referring to the fact that the company lacked a monetization strategy from the get-go, and the fact that it still struggles to be profitable.
In that respect, Paul and I agree with Cuban. Paul and I always recommend starting out with a plan. In fact, one of the first places we start in YouTube Secret Weapon is by having you determine exactly what you’re in it for. Which of the many online marketing benefits do YOU–the business owner–plan to achieve from your YouTube efforts?
YouTube has a deep linking feature—something they’ve offered for months now—but it’s a trick I see very few people taking advantage of. Here is how it works: You simply add on the end of your regular YT URL some code for the exact time point in the video where you want to send your viewers.
YouTube recently added a script that allows you to add a small widget featuring your YouTube Channel video collection to any website, blog, social network page, or pretty much anywhere else online. The widget allows visitors to scroll through all a Channel owner’s YouTube videos, and watch them right there on the blog, website, or other online venue.
If you are not currently leveraging YouTube as part of your online video marketing strategy, you might want to give it another look. Because when it comes to list building, lead generation, and search engine optimization (SEO), YouTube is the definitive place for getting your videos published. In fact, according to yesterday’s press release from comScore, a leader in measuring the digital world, in December 2008 — just in that one month alone — U.S. Internet users viewed more than 14.3 billion online videos during the month. More importantly (in our YouTube Secret Weapon opinion, anyway), comScore points out that YouTube led this growth by accounting for 49 percent of the incremental gain in videos viewed versus November.
