This post on YouTube Video Marketing Secrets is a continuation of last week’s post entitled “YouTube Video Marketing and Optimization Tips - Part 1 of 3″ in which I publicly share my critique of YouTube user Mike Stokes’ YouTube Channel. Today we are going to cover Adding Friends and Gaining Subscribers on YouTube, NoFollow & DoFollow links within YouTube, and posting YouTube videos as responses to other highly-viewed videos in your niche as a way to expand your audience and gain new fans.
There was a provocative post yesterday on the Business Insider blog which contends that YouTube as it’s now structured is doomed. Benjamin Wayne writes that despite huge ad revenue which is certainly making a contribution to Google’s bottom line, the expenses far surpass the income—with little hope that ads alone can make YouTube profitable. …I just can’t see Google letting YouTube die. …As a marketer, I’d be happy to pay an annual fee for a Pro account.
YouTube recently added a script that allows you to add a small widget featuring your YouTube Channel video collection to any website, blog, social network page, or pretty much anywhere else online. The widget allows visitors to scroll through all a Channel owner’s YouTube videos, and watch them right there on the blog, website, or other online venue.
If you are not currently leveraging YouTube as part of your online video marketing strategy, you might want to give it another look. Because when it comes to list building, lead generation, and search engine optimization (SEO), YouTube is the definitive place for getting your videos published. In fact, according to yesterday’s press release from comScore, a leader in measuring the digital world, in December 2008 — just in that one month alone — U.S. Internet users viewed more than 14.3 billion online videos during the month. More importantly (in our YouTube Secret Weapon opinion, anyway), comScore points out that YouTube led this growth by accounting for 49 percent of the incremental gain in videos viewed versus November.
At last! It’s the eve of our initial launch of YouTube Secret Weapon — my new 2-part DVD tutorial with New Media expert Paul Colligan on how to score TONS of more targeted traffic on YouTube.
Actually, Paul and I are doing what we call a “lite launch.”
You see, the site will go live tomorrow at lunchtime — Friday, January 16th, around 12 p.m. EST – and when it does, we aren’t making an effort to WIDELY promote it.
Julie Perry is the former host of TheBoaters.TV—a video news series where, overall, her hosted episodes have received over half a million views just on YouTube, with many of them reaching into the tens of thousands of views PER EPISODE. Julie is also the person Internet marketing experts Brad Fallon and Paul Colligan refer to as their “YouTube Secret Weapon.”
YouTube apparently got sick of people manipulating their videos to feature a bikini-clad female at the mid-way point of their video (even though the rest of the video was on where you should buy some $2,500 Internet marketing course).
So no more. Now the three thumbnail options you are given will be generated “algorithmically” — meaning we no longer have any control over our choices.