Yesterday, American entrepreneur, Dallas Mavericks’ owner and HDNet CEO, Mark Cuban, referred to YouTube as “a disaster waiting to happen.” More specifically, Cuban was referring to the fact that the company lacked a monetization strategy from the get-go, and the fact that it still struggles to be profitable.
In that respect, Paul and I agree with Cuban. Paul and I always recommend starting out with a plan. In fact, one of the first places we start in YouTube Secret Weapon is by having you determine exactly what you’re in it for. Which of the many online marketing benefits do YOU–the business owner–plan to achieve from your YouTube efforts?
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