From the monthly archives:
As has been rumored on sites such as ClickZ, Mashable, and even Reuters the last two weeks, YouTube’s redesign changes took effect today, April 16th. One of the first things that became apparent were the experimental design changes appearing on select YouTube Partner Channels, such as this one belonging to sxephil:
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There are several rumors making the rounds that YouTube has more changes on tap. According to Zachary Rodgers at Clickz, YouTube will be rolling out a new site layout this Thursday, April 16. The big difference will be that user-generated content (UGC) will now be clearly segregated from the premium content that those creators have paid to have promoted.
Since the scheduled day for this change in site design is Thursday, April 16th, all YouTube Secret Weapon owners have been invited to a 2-hour webinar with Julie Perry and Paul Colligan at 3PM EDT / 12 Noon PDT that day to go over how this might affect current marketing efforts on the site and how to take advantage of these changes. Visit http://www.youtubesecretweapon to learn more.
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YouTube has made changes in the terminology department by renaming some of the modules that appear on the homepage, in the search results, and on video watch pages. The updates were made at the end of March, and I’ve since received quite a bit of questions from YouTube Secret Weapon owners wondering how and if these changes affect them. First, the three new categories born out of the change: 1. Spotlight Videos 2. Promoted Videos 3. Featured Videos
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There was a provocative post yesterday on the Business Insider blog which contends that YouTube as it’s now structured is doomed. Benjamin Wayne writes that despite huge ad revenue which is certainly making a contribution to Google’s bottom line, the expenses far surpass the income—with little hope that ads alone can make YouTube profitable. …I just can’t see Google letting YouTube die. …As a marketer, I’d be happy to pay an annual fee for a Pro account.
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YouTube has a deep linking feature—something they’ve offered for months now—but it’s a trick I see very few people taking advantage of. Here is how it works: You simply add on the end of your regular YT URL some code for the exact time point in the video where you want to send your viewers.
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Wow. What a crazy last month and a half it’s been producing even more great YouTube information to pass on to our current YouTube Secret Weapon customers.
Yet it’s finally here: Our YouTube Secret Weapon Affiliate Program is ready to roll!
Current owners of the YouTube Secret Weapon product have just been emailed information to sign up, [...]
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