YouTube recently added a script that allows you to add a small widget featuring your YouTube Channel video collection to any website, blog, social network page, or pretty much anywhere else online. The widget allows visitors to scroll through all a Channel owner’s YouTube videos, and watch them right there on the blog, website, or other online venue.
If you are not currently leveraging YouTube as part of your online video marketing strategy, you might want to give it another look. Because when it comes to list building, lead generation, and search engine optimization (SEO), YouTube is the definitive place for getting your videos published. In fact, according to yesterday’s press release from comScore, a leader in measuring the digital world, in December 2008 — just in that one month alone — U.S. Internet users viewed more than 14.3 billion online videos during the month. More importantly (in our YouTube Secret Weapon opinion, anyway), comScore points out that YouTube led this growth by accounting for 49 percent of the incremental gain in videos viewed versus November.